The Bestseller Incubator

Authorpreneur Magazine is pleased to announce our first giveway! 

Rochelle Stone, Publishing & Marketing Specialist from Barefoot Basics, is giving one lucky reader the opportunity to participate in her 7 week online coaching program The Bestseller Incubator. This prize is valued at $450. You can read more about the program below or on the Barefoot Basics website.

To enter the competition, simply like, follow or tweet about the competition.
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Focus Your Book Marketing Plan with The Bestseller Incubator 7-Week Online Coaching Program

The Bestseller Incubator: An Insider’s Guide to Successfully Marketing Your Book: The Essential Online Coaching Program For Self-Publishing Authors + Bonus Resources, Directories, Templates, Spreadsheets and Checklists

The Bestseller Incubator - Barefoot Basics - Rochelle StoneAre you looking to publish or be published in 2013? Or simply looking forward to finally putting pen to paper or fingers to keyboard in the new year to make your long-term writing dream a reality?

Maximise your opportunities for Self Publishing success by investing in Barefoot Basics’ The Bestseller Incubator. Developed by Rochelle Stone, Publishing & Marketing Specialist at Barefoot Basics, to guide new and established authors through life beyond the manuscript and towards establishing their online platform, marketing and pr schedule, distribution model and book business plans.

Throughout ‘The Bestseller Incubator’ journey you will learn how to:

  • Define Your Vision
  • Create Your Online Platform
  • Build Your Distribution Model
  • Maximise PR & Publicity Opportunities
  • Build Your Profile
  • Build Your Book Business Plan
  • Build Your Book Marketing Plan

Why ‘The Bestseller Incubator’?

Globally, the way we read, write and buy books is changing.

The Early Adopters have paved the way for the masses in terms of self-publishing, and like with any new phase or fad there is a glimmer of hope in the eye of every budding Author looking to become the next overnight sensation.

In the recent study of more than 1,000 self-published Authors by Taleist it showed that only 10% of respondents were responsible for 75% of the income.

On the Industry level, physical shelf space has been reduced with the collapse of the Borders Group, also leading to the closure of the Angus & Robertson company stores in Australia. Trending data in Australia from the Nielsen Bookscan showed that book sales for 2011 decreased by 7.1% on the previous year.

Amazon has shaken and stirred the traditionalists in the Industry, and has seen continued increases in sales due to their Kindle device and E-book sales.

Whether traditionally published or self-published an Author’s reality is the same…


The Bestseller Incubator: An Insider’s Guide to Successfully Marketing Your Book has been developed to assist Author’s in creating a strategic vision for taking their book to market, maximising their results with the aim of ensuring they are in the top 10% of Authors that earn 75% of the income.

The Bestseller Incubator: 7-Week Coaching Program is for self-publishing Authors, who understand that they are truly accountable for their own success.

The seven modules have been constructed as follows:

Part One: Define Your Vision

  • Section One: An Introduction to Marketing
  • Section Two: How to Create a Successful Brand
  • Section Three: Define Your Vision

Part Two: Creating Your Online Platform

  • Section One: It Begins & Ends With Your Website
  • Section Two: Building Your Website
  • Section Three: Why Blog?
  • Section Four: The Role of Social Media
  • Section Five: A Quick Word on Social Media
  • Section Six: Develop Your 90-Day Content Strategy

Part Three: Build Your Distribution Model

  • Section One: An Introduction to Distribution
  • Section Two: Traditional Book Distribution
  • Section Three: How to Secure a Distribution Agreement
  • Section Four: Sell More Books
  • Section Five: Your Secret Sales Tool
  • Section Six: Distribution Model Examples
  • Section Seven: Build Your Distribution Model

Part Four: PR and Publicity

  • Section One: An Introduction to PR & Publicity
  • Section Two: Important Tips Before You Begin
  • Section Three: Think Outside The Square
  • Section Four: Creating Your Press Kit
  • Section Five: Building Your Targeted Media Database

Part Five: Build Your Profile

  • Section One: An Introduction
  • Section Two: Developing Your Keynote Presentation
  • Section Three: Webinars
  • Section Four: Seminars, Workshops & Events
  • Section Five: Speaking Engagements
  • Section Six: The Best of the Rest

Part Six: Build Your Book Business Plan

  • Section One: An Introduction
  • Section Two: The Real Costs of Self-Publishing
  • Section Three: Build Your Book Production Team
  • Section Four: Build Your Book Business Plan

Part Seven: Build Your Book Marketing Plan

  • Section One: An Introduction
  • Section Two: 99 Ways to Market Your Book
  • Section Three: Kickstart Your Book Marketing Plan
  • Section Four: Build Your Book Marketing Plan

Each of the information packed modules and sections have been supplemented with Action Steps, to bring your book publishing journey to life.

Read more about the program at Barefoot Basics.


  1. Sounds like a wonderful course. Holding thumbs to win!


  1. Win with Barefoot Basics The Bestseller Incubator and Authorpreneur Magazine | Rochelle Stone – Barefoot Basics – Small Business Marketing, Self-Publishing Facilitation, Streamlined Social Media, Event Management & Design says:

    […] Basics has teamed with Authorpreneur Magazine to offer one lucky reader (or fan) their place within The Bestseller Incubator 7-week online […]

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